No matter what the other benefits, having your own domain name is awesome. Assume your name is Yo Company. When you purchase the domain name “yocompany.com”, everybody in the world is going to know how to find you online. It gives you a distinction, almost a kind of power, expert status thing.
No matter what your name is, there are probably hundreds, if not thousands, of other people/company who share the same name. Yet no other Yo Company on Earth is going to own that domain name. It’s like being the sole and rightful owner of the online version of your name/company.
So how do you separate yourself from all the other “Yo Company” online?
How does branding yourself through personalized domains and email help your online image?
Once you own your own domain, you can do anything you want with it. If you are a business owner, you can use it to host your online store or share critical information with a global customer base. Not only that it helps your overall branding online to your customers and soon to be customers.
If you are an individual, you can create a digital home base that you can use to communicate with friends, family and acquaintances. It’s a real online location to refer people if they want to learn more about you.
Then there’s having your personalized email account. Instead of having a common address like everybody else in the world – such as email@example.com or firstname.lastname@example.org – your email can be info@ yocompany.co.zw.A Hotmail, Gmail or a yahoo email account does not look very professional at all.
Today anybody can have both their own personal domain name and host their own email accounts and it won’t cost you a fortune to create or take up all your time to administer. In fact, it’s not only completely affordable, but essentially hands-free to manage. All it takes is a few simple steps to get set up and you can be the proud owner of both your very own domain and even host your own email accounts.